A few days ago I spoke of an awful customer experience I had with the video-game shop “GAME”. It was an example of a bad choice of how to cater for a niche market; to have low understanding of their needs and to focus solely on Sales.
In the city of Leeds, we have an example of the polar opposite. A store that has a niche market , but looks after them superbly. That store is called “OK Comics”. Today, I’d like to talk through what they do, and why I believe they are a shining example of creating first-class customer experience.
OK Comics is a two-floor sales unit situated in a passageway between two of the main streets in the heart of Leeds. They have won awards for customer service and independent retail. They sell, as the name suggests, Comic Books and graphic novels. Unlike some other similar stores, they do not sell huge amounts of auxiliary paraphernalia. When you go into OK Comics, you really do get the sense that it is all about the comic books.