Eurogamer Expo 2011 - An Unmissable Event!

5am, Saturday October 2^nd, 2010. A small, converted farmhouse in West Yorkshire. I awake to the gentle sounds of my iPhone alarm, and immediately, a wide grin manifests itself across my face. Why am I so cheerful at this most ungodly hour of the morning? Because today is a special day. Today is the Eurogamer Expo.

England is different to America in many ways. One disadvantage of living on the British Isles is the relative lack of geeky conventions. To all intents and purposes, there is only one such event in the UK: Eurogamer Expo.

Wheaton’s Law – Why I Don’t Negotiate With Terrorists

I like to think of myself as a level-headed, tolerant person. I get on with 99% of people, and I try to conduct myself in public fairly, and with a sense of humour. As a British person, I strive to be a gentleman in all ways that I can – that’s the true mark of a man. This code of conduct applies equally to real world interaction and internet interaction.

The internet has become a place where controversial statements are considered humorous. There is a general understanding among our generation about things said on the internet; how they should be accepted and interpreted. 

There’s only one hard fast rule, one unwritten internet law that is unofficially enforced by the hive mind. This rule was first formally vocalised and by renowned ‘geek’ overlord Will Wheaton. That rule is known as Wheaton’s Law. Google it.

The greatest Comic Book Store in the West (of Yorkshire)

A few days ago I spoke of an awful customer experience I had with the video-game shop “GAME”. It was an example of a bad choice of how to cater for a niche market; to have low understanding of their needs and to focus solely on Sales.

In the city of Leeds, we have an example of the polar opposite. A store that has a niche market , but looks after them superbly. That store is called “OK Comics”. Today, I’d like to talk through what they do, and why I believe they are a shining example of creating first-class customer experience.

OK Comics is a two-floor sales unit situated in a passageway between two of the main streets in the heart of Leeds. They have won awards for customer service and independent retail. They sell, as the name suggests, Comic Books and graphic novels. Unlike some other similar stores, they do not sell huge amounts of auxiliary paraphernalia. When you go into OK Comics, you really do get the sense that it is all about the comic books.